OKAY SO I'M GOING TO BE VERY BRIEF HERE.
New stats are coming in every quarter on "Average" Americans.
Let's define our terms by what we mean by 'Average'. Quick point: Even though the West is still out pacing developing countries in many areas in business, science, and infrastructure. This is no cause for celebration.
Why? Because given the amount hunger people have in developing countries, and their discipline; couple that by American's lacking drive, due to being creatures of comfort, excess, and laziness. Only adds to the mediocrity we're seing in the West.
For example: I just recently heard a statistic that suggests that in a survey of the population of the U.S an Average American only reads 1 book per year. To make matters worse the hottest book sales right now are in romance novels!
I find this information to be a double edged sword of good and bad news. On one hand every answer and solution to every single problem a person has is contained in you guessed it books! Think of that for a moment. Can you think of any book whether it's Business, Sales, Time management, Goal setting, Marketing, Branding, Leadership, Mergers etc that isn't answered and solved from books?
Moreover, Information inside books make your skill sets much more valuable because you have read them. But on the other side of this sword is your sad so- called competition. If these stats are true that the average American only reads one book per year. And it's only a romance novel. Then that means that you have no competition! By simply reading just 12 books on business per year you will be 12x a head of the pack!
David Conigliaro is CEO of two companies. Premium Services and Conigliaro Communications and he is also a business consultant
www.DavidConigliaro.com
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