5 Things That Americans Consider Major Purchases

The average American will spend up to 11 hours researching something online before making a purchase; if they consider it a major purchase. 

Right now, (though this will change) before making a perceived major purchase the average American will look first to their desktop. Second, their tablet. Then third their smartphone, according to a Cardone study. In that order. 

                                            9 WAYS TO BE FEARLESS IN SELLING


Before we start talking about Homes, Cars, Appliances, And Landscaping. We need to focus on a more important question.

What is considered a major purchase? It's very vague when you think about it, and subjective. 

But what is considered a "major purchase" Well according to a survey conducted by Mom's across the country the survey concluded that anything priced over $250 was considered a major purchase! That's right. Anything!  So, if you are a sales professional. And you sell products or services priced over $250 you need to understand that your average customer has been researching what you are offering for up to 11 hours! 



But maybe you're saying "Not my customers. They have more wealth than most." Great! But you need to know this, Even if we move up a tax bracket it doesn't matter a whole lot. Because another survey concluded that even if we move from $50k per year to $75k per year median income for your consumer they will perceive anything priced at $275 a major buying purchase worthy of up to 11 hours investigating online. 


My advice? If you have Services and products valued above $250, $300, $500 etc... Be sure you are flooding the web with reasons why they should buy from you over everyone else!  


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3 Reasons Why Realtors Are Failing In A Booming Market!

Your budget isn't the problem, your income is. If you've given up on it by playing games with budgets then you're going to go broke. If you want to stay in the middle class you need to keep watching the news, following the politicians and depending on the president to fix your money.

     

Here are a list of reasons why many Real Estate Agents are failing in a booming market. 

1) The Home "Sells itself philosophy" (No! People sell things to people period.       Buildings, Houses, Condos, Apartments etc.. Don't sell anything)  It's up to

    the realtor to do that! Besides it's lazy to hold to that philosophy!

2) The photography many realtors use is awful. 97% of the interest in a home comes through the marketing on sites like Zillow, MLS, Realtor.com etc... 

Since this is the case why do 95% of the pictures look so terrible? I mean Bad lighting, zero editing, computer CGI type nonsense! It's no wonder that Professional Photos generate 15x the amount of traffic!   

3)Showing is not closing! Taking people on a tour of a home is one thing. Closing them is another. Close, Close, Close! Make them put an offer on the table now! It doesn't really matter if their offer is correct or not. Why? Because you can tell them the right offer to put in... And, you know what that correct offer is as their agent. Tell them that they need to act immediately!  

Hulu Is Finally Offering An Ad-Free Version!!

Hulu is launching an ad-free version of its streaming service, charging customers an extra $4 a month for the privilege of not having to sit through ads.

                                    9 Ways To Become Fearless In Sales!!

The company said today that its “No Commercials” plan will cost about $12 a month, compared with about $8 for the regular “Limited Commercials” version.

As someone who has watched all three seasons of Nashville on Hulu in the past month and a half — and yes, the episodes are an hour long — the option comes as a welcome relief. One episode would typically contain around 10 to 15 ads, and while Hulu Plus sought to tailor commercials to users and deemed the number of ads as “modest,” it tended to show the same ad multiple times in one episode, including commercials for its own service.