Hulu is launching an ad-free version of its streaming service, charging customers an extra $4 a month for the privilege of not having to sit through ads.
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The company said today that its “No Commercials” plan will cost about $12 a month, compared with about $8 for the regular “Limited Commercials” version.
As someone who has watched all three seasons of Nashville on Hulu in the past month and a half — and yes, the episodes are an hour long — the option comes as a welcome relief. One episode would typically contain around 10 to 15 ads, and while Hulu Plus sought to tailor commercials to users and deemed the number of ads as “modest,” it tended to show the same ad multiple times in one episode, including commercials for its own service.
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