5 Reasons Not To Trust YELP Reviews

For Years Yelp has long faced accusations that it manipulates its business-review ratings to sell advertising - 5 star reviews to paying advertisers. This is no big secret. Most all businesses that use YELP know that. But here is what is interesting. 

If BUYING Reviews is standard practice for YELP. IE: Let's say John owns a Pizza Shop and has one or two "1" star negative reviews  from his customers but John has Ten customers that give him 5 stars great reviews- Yelp will contact John and say something to the effect. "John if you pay and use our service for $200-$800 per month we will make sure that your customers will see your "Positive 5 star Reviews." There is another word for this. "Extortion"  

But The verdict from a federal appeals court: "There's nothing illegal about the way Yelp conducts their business model." 

                               9 ways to be Fearless in selling

Yelp adamantly denies giving its paying clients more favorable reviews, but even if such allegations could be proved, said the Ninth U.S. Circuit Court of Appeals in San Francisco, Yelp is entitled to set a price for its ads - and the businesses reviewed have no legal right to a high rating. But at the same time don't have a legal right to a lesser review ranking either. And of course if an advertiser pays Yelp their ongoing monthly fee the Reviews will surely rank high.   

Robert C from Montebello CA wrote this about Yelp "Beware of Yelp! suppressing good reviews and depriving businesses from positive reviews being shown to the general public. The motive behind this practice is unknown, but it will be uncovered. It's a disservice to the  both the business who are victims of Yelp!'s practice and to consumers seeking honest real reviews from members of the public. I have had a good reviews of David Schonfeld taken off Yelp without reason...and so have others. The only bad review of Schonfeld is bogus." LINK

 Darren R. Lorain Ohio wrote   "A new business owner in my area owns a small business and he's really good at what he does. In result of his great work he has had about five or six 5 star reviews so far and Yelp won't post a few of them publicly for some reason. Yelp called him and said they won't show the reviews unless he upgrades to premium for $200/mo. Is this a scam and if not why won't Yelp post the reviews?" LINK

Henning K Charlotte NC wrote "Yelp is a business SCAM. They only post reviews when companies pay for it. I posted a positive and a negative review. I took about a half hour and wrote an honest and detailed review which was not posted. The company owner told me he was asked to pay for it to make it post. A scam. 

There is no way to contact Yelp except general info that lead away from the subject on yelp.com. Bottom line: Yelp is a big money making scam. If you want to have useful reviews, go somewhere else (like yellowpages.com for example.) LINK

There is even a entire FaceBook Titled "Yelp Is A Fraud" Here's the link. FACEBOOK

  

Here's another article on YELP's Standard operating procedure.

The phone calls came almost daily. It started to get creepy.

"Hi, this is Mike from Yelp," the voice would say. "You've had three hundred visitors to your site this month. You've had a really good response. But you have a few bad ones at the top. I could do something about those."

This wasn't your average sales pitch. At least, not the kind that John, an East Bay restaurateur, was used to. He was familiar with Yelp.com, the popular San Francisco-based web site in which any person can write a review about nearly any business. John's restaurant has more than one hundred reviews, and averages a healthy 3.5-star rating. But when John asked Mike what he could do about his bad reviews, he recalls the sales rep responding: "We can move them. Well, for $299 a month." John couldn't believe what the guy was offering. It seemed wrong. READ MORE 

We could go on and on. But I'm sure by now you get the picture! Is Yelp a Scam? Ask the businesses that feel extorted by them.

davidconigliaro.com

5 Things That Americans Consider Major Purchases

The average American will spend up to 11 hours researching something online before making a purchase; if they consider it a major purchase. 

Right now, (though this will change) before making a perceived major purchase the average American will look first to their desktop. Second, their tablet. Then third their smartphone, according to a Cardone study. In that order. 

                                            9 WAYS TO BE FEARLESS IN SELLING


Before we start talking about Homes, Cars, Appliances, And Landscaping. We need to focus on a more important question.

What is considered a major purchase? It's very vague when you think about it, and subjective. 

But what is considered a "major purchase" Well according to a survey conducted by Mom's across the country the survey concluded that anything priced over $250 was considered a major purchase! That's right. Anything!  So, if you are a sales professional. And you sell products or services priced over $250 you need to understand that your average customer has been researching what you are offering for up to 11 hours! 



But maybe you're saying "Not my customers. They have more wealth than most." Great! But you need to know this, Even if we move up a tax bracket it doesn't matter a whole lot. Because another survey concluded that even if we move from $50k per year to $75k per year median income for your consumer they will perceive anything priced at $275 a major buying purchase worthy of up to 11 hours investigating online. 


My advice? If you have Services and products valued above $250, $300, $500 etc... Be sure you are flooding the web with reasons why they should buy from you over everyone else!  


http://davidconigliaro.com/

   

3 Reasons Why Realtors Are Failing In A Booming Market!

Your budget isn't the problem, your income is. If you've given up on it by playing games with budgets then you're going to go broke. If you want to stay in the middle class you need to keep watching the news, following the politicians and depending on the president to fix your money.

     

Here are a list of reasons why many Real Estate Agents are failing in a booming market. 

1) The Home "Sells itself philosophy" (No! People sell things to people period.       Buildings, Houses, Condos, Apartments etc.. Don't sell anything)  It's up to

    the realtor to do that! Besides it's lazy to hold to that philosophy!

2) The photography many realtors use is awful. 97% of the interest in a home comes through the marketing on sites like Zillow, MLS, Realtor.com etc... 

Since this is the case why do 95% of the pictures look so terrible? I mean Bad lighting, zero editing, computer CGI type nonsense! It's no wonder that Professional Photos generate 15x the amount of traffic!   

3)Showing is not closing! Taking people on a tour of a home is one thing. Closing them is another. Close, Close, Close! Make them put an offer on the table now! It doesn't really matter if their offer is correct or not. Why? Because you can tell them the right offer to put in... And, you know what that correct offer is as their agent. Tell them that they need to act immediately!  

Hulu Is Finally Offering An Ad-Free Version!!

Hulu is launching an ad-free version of its streaming service, charging customers an extra $4 a month for the privilege of not having to sit through ads.

                                    9 Ways To Become Fearless In Sales!!

The company said today that its “No Commercials” plan will cost about $12 a month, compared with about $8 for the regular “Limited Commercials” version.

As someone who has watched all three seasons of Nashville on Hulu in the past month and a half — and yes, the episodes are an hour long — the option comes as a welcome relief. One episode would typically contain around 10 to 15 ads, and while Hulu Plus sought to tailor commercials to users and deemed the number of ads as “modest,” it tended to show the same ad multiple times in one episode, including commercials for its own service.

5 Responses To The Rebuttal: "Let Me Talk it Over With My Husband First!"

Rebuttals: Let Me Talk It Over With My Husband Or Wife!


This Happens To All Great Sales People At Some Time Or Another! 

                                                      david conigliaro: The Negotiation 

Some reasons why they want to talk to their husband:

1. They want to end the conversation (doubt it)

2. They want to put the responsibility of the decision on someone else

3. They have a "spending" agreement with their spouse

4. They want more time to think about it (this means they don't see the true value or are scared)

5. They want his buy-in or validation for making a good decision

6. Any combination of the above

                           PUT YOUR BUSINESS ON STEROIDS!

If in fact they do need to speak to their spouse, they will have to then become a sales-person for your offering and enroll their husband in the value and justify the price.

Do you want to leave them trying to figure this out or would you rather help them have that conversation?   My vote -You will want to prep them on having that conversation.

I would say something like this:

I am so glad you see the value in working together and that you realize you will be getting X, Y, & Z. I am curious when you say you need to speak to your husband what that might mean? Do you have a spending agreement with each other? Do you want his buy-in?

-OR-

1) I find that when people say that to me, it means one of many things (go through the above list) which one of these sounds like your situation? I would like to help you with that conversation so it’s easy for you.

Let them answer.

2) Find out exactly what they hope to gain by talking to their husband and then you will know what to do.

It you discover it is one of the numbers above, try this, match the numbered responses below to the numbers above. 

Now you have some ways to overcome this objection and strengthen your relationship with your customer at the same time.

3) It sounds like you want him to make your decision for you, is that what you need from him? If so, one of the first best steps you can take is to decide for yourself.  I know when I make my own decision, I feel empowered.  What else could I answer for you that would help you decide?

4) I respect the fact you both have a spending agreement with each other. You certainly have created a relationship of honor with each other and I admire that. Tell me what criteria you have chosen as a couple that has you both decide to make an investment like this? (this will give you lots of info and help you coach her on how to have that conversation)

5)  (If they really want more time to think about it, they don't yet see the true value or are afraid and their fear is coming up.) You and I both know this product or service is exactly what you have been looking for.  You said you wanted more of X.  Do you find yourself hesitating to make decisions that would give you what you want?  Is it your pattern to think too long about a decision that would dramatically impact your life? How can I support you in making the right choice? Would you like some testimonials?

 What I know to be true is that when women choose something that is in alignment for them and they share what's possible with their husband, he usually offers a hug and is proud of you for choosing on your own. How would it make you feel to do it on your own? I am here for you when you are ready to take that step.

david conigliaro VIDEOS 

5 Ways To Beat Your Competition

My Top 5 Ways To Beat Your Competition

I'm going to skim over these for the sake of time but you'll get what I mean.

You've Probably Heard People Say: Crush Them! Stomp Them! Get Rid Of Them!



Yeah maybe back in the early 90s this was a pretty good philosophy to use. But that died with M.C Hammer. So Let's Leave it there. 


NEW STATS

New stats are coming in every quarter on "Average" Americans.

Let's define our terms by what we mean by 'Average'. Quick point: Even though the West is still outpacing developing countries in many areas in business, science, and infrastructure, this is no cause for celebration. 

Why? Because given the amount hunger people have in developing countries, and their discipline; couple that by American's lacking drive, due to being creatures of comfort, excess, and laziness. Only adds to the mediocrity we're seeing in the West.

For example:  I just recently heard a statistic that suggests that in a survey of the population of the U.S an Average American only reads 1 book per year. To make matters worse the hottest book sales right now are in romance novels. That's absurd!

I find this information to be a double edged sword of good and bad news. On one hand every answer and solution to every single problem a person has is contained in you guessed it books! Think of that for a moment. Can you think of any book whether it's Business, Sales, Time management, Goal setting, Marketing, Branding, Leadership, Mergers etc that isn't answered and solved from books?

                               3 ways to put your Business on Steroids 

Moreover, Information inside books make your skill sets much more valuable because you have read them. But on the other side of this sword is your sad so- called competition. If these stats are true that the average American only reads one book per year. And it's only a romance novel. Then that means that you have no competition! By simply reading just 12 books on business per year you will be 12x a head of the pack!



1) Read Books on Solving Problems. ( Unless you're a soap star, or work in some type of film,  business. I'd stay away from novels all together. Because they're most likely not going to help your business, sales, or revenue)  

2) Stay Current! I can't stress this enough! (The Google Rank Of Top 100 Companies Are Staying Current. This is a Good Trend To Follow!) 


NUMBER THREE: This Will Take A Second To Unpack!

What is it?

If you have any self-destructive addictions like Alcohol, Drugs, Lust pornography, Gambling, or frequent lying  

for example; Let me be clear..."YOU WILL NEVER BE SUCCESSFUL! 

Think about that for a second. Every addiction that you have is blocking you, keeping you, preventing you and ultimately stopping you from success at every turn. 

IT'S NOT A PACKAGE DEAL. You can't have it all.

Why? Because SUCCESS is like a firm standing house built on a solid foundation, grounded in, and cemented "to, for the the LONG HAUL. 

Christians for thousands of years have had an answer to this problem that has plagued mankind over ever religion in existents.

As the famous Scottish theologian Thomas Chalmers' put it, He called it, " The Expulsive Power Of A New Affection."

Put simply, By The Christian's love for Christ above all else, made his or her love for everything else pale in comparison. The new affection drove out the old one. Thus making all the difference in the world.

This is the way out for destructive addiction that keeps us chained down to mediocrity, failure, fallenness and slavery!   The explosive and Expulsive power of a new affection. My video seminar: VIDEO

David Conigliaro is CEO of two companies. Premium Services and Conigliaro Group and he is also a business consultant Link: VIDEOS

www.DavidConigliaro.com 

Apple Shares Tank On Earnings Report!

New Report. The company Apple stock is down more than 6% in late trading despite higher third-quarter profits than analysts expected.

                            Put Your Business On Steroids!

iPhone sales make up the bulk of Apple’s revenues. Analysts expected 48.8 million iPhones sold, and Apple only sold 47.5 million, still up substantially from 35.2 million sold in the third quarter of last year. 

iPad sales continued to decline. Apple sold 10.9 million iPads in the third quarter, and while that was exactly what analysts polled by Bloomberg projected, the figure was down 18% year-over-year. It is unclear how many of the new "Smart Watches" were sold. That information was not disclosed at this time. But if the news was good, I'm sure we would have heard by now.

david conigliaro Keep Your Customers Addicted Video